For Etsy and Shopify sellers

Listing SEO for Etsy and Shopify: check your lengths, then rewrite the listing yourself

A free length checker for Etsy titles and tags and Shopify meta titles and meta descriptions, five free guides, and one USD 15 bundle of a fill-in-the-blank AI rewrite prompt with a QA checklist plus two packs of fill-in formulas, made for sellers who write their own listings.

Free listing length checker

Paste an Etsy title and tags, or a Shopify meta title and meta description, and press Check. For Etsy it checks the title against 140 characters, the number of tags against 13, each tag against 20 characters, and repeated tags. For Shopify it compares the meta title with a target length of 60 characters and the meta description with a target length of 155 characters.

The check runs in your browser. The text you type is not sent anywhere and is not saved.

0 / 140 characters

Separate tags with commas or put one tag on each line.

0 / 13 tags; longest tag 0 / 20 characters

Results appear here after you press Check.

    Spaces at the start and end of a field are not counted, and an emoji counts as one character. The checker looks only at lengths, tag count and repeated tags. It does not judge keywords and cannot predict search position, traffic or sales.

    One bundle, three files

    Etsy & Shopify Listing SEO Bundle: Rewrite Kit + 2 Formula Packs

    USD 15

    3 Markdown files in one purchase, for sellers who write their own titles, tags, meta titles and meta descriptions.

    File 1: Etsy & Shopify Listing SEO Rewrite Kit (DIY)

    • A fill-in-the-blank rewrite prompt to paste into any AI chat assistant. It asks for a new title, 13 Etsy tags (or a Shopify meta title and meta description), a structured description and 3 image alt-text lines.
    • Built-in guardrails: the prompt tells the assistant to state only the facts it is given, to list any keyword it adds so the seller can approve it, and to count characters against Etsy's limits and the kit's Shopify target lengths.
    • A 12-point QA checklist to tick before publishing: lengths, front-loaded keywords, no invented materials or sizes, no trademarks, no promises, spelling and tone.
    • 3 before/after examples and a 5-step walkthrough for one listing. All three examples are fictional listings made for illustration.

    File 2: Etsy Title & Tag Formula Pack

    • 20 fill-in title formulas for five Etsy niches: mugs, planners, candles, jewelry and prints, 4 formulas per niche.
    • 20 example titles, all under Etsy's 140-character limit.
    • 20 example tag sets of exactly 13 tags each, every tag 20 characters or fewer including spaces.
    • A 6-step how-to for adapting a formula, and a final checklist to run before publishing.

    Covers Etsy's title and tag fields only. It does not cover descriptions, photos or Shopify.

    File 3: Shopify Meta Title & Description Formula Pack

    • 30 fill-in formulas for the Page title and Meta description fields in Shopify's search engine listing editor.
    • 15 meta-title formulas, 3 per niche, each with a filled example at a target length of 60 characters or fewer.
    • 15 meta-description formulas, 3 per niche, each with a filled example at a target length of 155 characters or fewer.
    • The character count printed under every example.
    • A 5-step how-to and a pre-publish checklist: brackets replaced, lengths, one text per page, no claims that cannot be backed up.

    Five niches: home decor, skincare, apparel, pet accessories and stationery. The 60 and 155 character lengths are the pack's own targets, not numbers Shopify enforces.

    Buy the bundle for USD 15 on Gumroad

    Want the checker without a browser tab open to this site? Free Etsy & Shopify Listing Length Checker (offline HTML tool, USD 0, download on Gumroad).

    One before/after example

    Fictional listing made for illustration. Shop: Alder Lane Clay (invented shop name; not a real seller). Platform: Etsy.

    Before

    Title

    Fluted Mug in Sage

    Tags (7)

    • mug
    • green
    • handmade
    • ceramics
    • kitchen
    • gift idea
    • cup

    After

    Title

    Handmade Ceramic Mug, Fluted Sage Green Stoneware Coffee Mug, 14 oz Matte Glaze Pottery Gift

    Tags (13)

    • ceramic mug
    • handmade mug
    • fluted mug
    • sage green mug
    • stoneware mug
    • coffee mug
    • pottery gift
    • matte glaze mug
    • wheel thrown mug
    • 14 oz mug
    • tea mug
    • green coffee cup
    • housewarming gift

    Why each part changed

    Title: Put 'Handmade Ceramic Mug' first and added the glaze color, material and capacity, so the first words say what the item is and the rest answers questions a shopper would otherwise have to click to find.

    Tags: Filled all 13 tag slots (the listing used 7) with multi-word phrases such as 'sage green mug' and 'fluted mug' in place of single words like 'mug' and 'cup'.

    Guides

    What this bundle cannot promise

    Search position, traffic and sales depend on the platform's algorithm, photos, price and competition. The bundle gives a seller a prompt, formulas and checklists for writing a listing that states the product clearly and fits Etsy's limits and the bundle's Shopify target lengths.

    Etsy's limits and Shopify's editor can change. Before publishing, check lengths against the limits shown in the Etsy listing editor and the counter in the Shopify search engine listing editor.